I am not sure how many of you have seen the film “Seduced and Abandoned” but essentially it is a behind the scenes, guided tour by filmmakers James Tobek and Alec Baldwin into the truly maddening work of film financing, while at Cannes. Now you are probably thinking great, sounds awesome, must see, but how does that in anyway connect cannabis to Cannes? I can answer that question with one word; green! No I am not talking about the green of a perfectly manicured marijuana blossom, but the mean, mean green of the almighty dollar. I got my first glimpse into the value that cannabis could bring to the world of film and television when I sold to Discovery “Weed Country” a show I co-created that went on garner more than 1 million viewers per week and was named to the Hollywood Reporter’s Top 25 heat list, but more importantly landed big name automotive and pharmaceutical advertisers. Even with that experience however, I still had no real understanding of how this long demonized plant could potentially change the face of film financing entirely, but now having just returned from Denver, CO where I was one of 100,000 or so taking part in 420 (weed Christmas) celebrations, I have come to see fully the light. Colorado since becoming a fully legal marijuana state has already realized more than 100 million dollars in tax revenue in less than a year. Which means actual sales would have needed to top 1 billion. I think maybe some of you are starting to catch on to where I am going with this, but for those you who are yet to glean my full meaning… What we are witnessing is the birth of not an emerging technology or industry, but the emergence of new commodity. A commodity with the potential, to rival in value any existing commodity, including oil; when you add to cannabis’s recreational and medicinal uses, it’s almost infinite industrial and nutritional applications in the form of hemp. Once legalized fully projected tax revenue nationally is expected to exceed 120 billion dollars that means we are looking at a multi trillion dollar year boon to the economy. This means a whole new economic base; one that I feel may be friendlier to the creatives of the world. In other words lots and lots of the “mighty green” filmmakers need to see their projects through to fruition. So whether you are pro-cannabis legalization or not (if you are not, do some homework and I think you will change your mind) right about now I bet you are wishing you had become better friends of all the Spicoli’s you went to high school with, as right now they looking like Einstein, Buffet (Warren or Jimmy you choose) and Steve Jobs all rolled into one. And you may want to start rehearsing this line; Sir could you please pass the joint while you are signing the check for my masterpiece.