I am not sure how many of you have seen the film “Seduced and Abandoned” but essentially it is a behind the scenes, guided tour by filmmakers James Tobek and Alec Baldwin into the truly maddening work of film financing, while at Cannes. Now you are probably thinking great, sounds awesome, must see, but how does that in anyway connect cannabis to Cannes? I can answer that question with one word; green!

No I am not talking about the green of a perfectly manicured marijuana blossom, but the mean, mean green of the almighty dollar.

I got my first glimpse into the value that cannabis could bring to the world of film and television when I sold to Discovery “Weed Country” a show I co-created that went on garner more than 1 million viewers per week and was named to the Hollywood Reporter’s Top 25 heat list, but more importantly landed big name automotive and pharmaceutical advertisers. Even with that experience however, I still had no real understanding of how this long demonized plant could potentially change the face of film financing entirely, but now having just returned from Denver, CO where I was one of 100,000 or so taking part in 420 (weed Christmas) celebrations, I have come to see fully the light.

Colorado since becoming a fully legal marijuana state has already realized more than 100 million dollars in tax revenue in less than a year. Which means actual sales would have needed to top 1 billion. I think maybe some of you are starting to catch on to where I am going with this, but for those you who are yet to glean my full meaning…

What we are witnessing is the birth of not an emerging technology or industry, but the emergence of new commodity. A commodity with the potential, to rival in value any existing commodity, including oil; when you add to cannabis’s recreational and medicinal uses, it’s almost infinite industrial and nutritional applications in the form of hemp. Once legalized fully projected tax revenue nationally is expected to exceed 120 billion dollars that means we are looking at a multi trillion dollar year boon to the economy. This means a whole new economic base; one that I feel may be friendlier to the creatives of the world. In other words lots and lots of the “mighty green” filmmakers need to see their projects through to fruition.

So whether you are pro-cannabis legalization or not (if you are not, do some homework and I think you will change your mind) right about now I bet you are wishing you had become better friends of all the Spicoli’s you went to high school with, as right now they looking like Einstein, Buffet (Warren or Jimmy you choose) and Steve Jobs all rolled into one.

And you may want to start rehearsing this line; Sir could you please pass the joint while you are signing the check for my masterpiece.

 

 

 

 

 

About The Author

Kip Baldwin brings over 25 years of entertainment industry experience to Loop Hole in a wide variety of disciplines such as, musician, artist management, artist relations, pr, entertainment journalist, special effects and broadcast graphics producer, actor, writer and producer. Mr. Baldwin is also the a founding partner in Aislng Visions Inc. an Idea Fulfillment Group, specializing in sales, marketing and product development. Projects and clients have ranged from Hearst Ranch and Windy City Novelties to Carlos Falchi Designs and Will Vinton Studios. Currently, Mr. Baldwin is the producer and or creator along with Loop Hole of the following projects; The Road to Fenderville, One Hundred Things and Love Floats. Mr. Baldwin also co-created the reality series WEED COUTRY in cooperation with Studio Lambert and The Discovery Channel, which aired Wednesdays on The Discovery Channel. Its premiere episode drew over 1.1 million viewers and has seen a steady rise in viewership with each new episode, boasts main stream advertisers such as Honda and is currently in discussions for season 2.The show’s success further demonstrates Mr. Baldwin’s solid instincts for being ahead the curve when deciding which projects he will devote his time to, as Mr. Baldwin believes in setting the trends, not following them. Business Philosophy: “It is my belief that opportunity is not the knock on the door you wait for as inactive participant, but rather a co-creative process in which one’s own opportunities are realized, by having the vision to see the potential in others that they have yet to recognize or have forgotten about, in either themselves or their respective widgets.”